The onpage optimisation that takes place will always remain, which will give you a huge edge over most NZ websites. The content we create and the backlinks we build will also remain long after our search campaigns have finished.
SEO will last much longer than Paid ad campaigns that stop once your ad budget runs out. However, over time your ranking will drop if your site isn’t maintained or your competition is still working on a search campaign. Even the best runner in the world will lose first place if he stops running before the finish line, and there is no finish line in digital marketing. Momentum is your friend so we suggest finding an agency who can bring you a solid return on your investment and running with it.