Introduction to SEO Digital Estate's
How to increase your ranking on Google
Table of Contents
Why Do We Only Talk About Google?
When it comes to SEO, not all search engines are created equal. There are over 30 major search engines available (think Bing and Yahoo) but over 91% of web searches happen on Google (including Google Maps, Google Images and Google-owned YouTube). That’s more than 20x the searches of Bing and Yahoo COMBINED. Optimisation strategies may differ across each major search engine, so for the sake of simplicity and your business, when we speak about ‘search engines’ in this guide, we mean Google.
How to Get the Most out of This Guide
- Keyword research
- Driving quality traffic
- Backlink building
- Optimising your site for search engines
- Finding and marketing your unique selling proposition (USP)
- And so much more to help you grow your business online
The Basics of Search Engine Optimisation
Here’s the bad news…Google uses over 200 ranking factors to determine which business occupies the #1 spot for each query.
Now for the good news. You don’t need to understand all 200 of them. SEO can be simplified with individual optimisation strategies proven to be most effective at moving the needle on your rankings. If you want to understand SEO and increase your rankings (don’t forget all the juicy traffic that comes with it), you can forget about the 200 ranking factors and focus on just 7.
While your competition scrambles to tick 200 boxes, we’ll show you how to focus your attention on the 7 most important aspects of SEO. Here’s what our 7 foundational factors look like;
The basics of search engine optimization
Chapter 1
SEO for Beginners
Every SEO success story started somewhere. Your journey begins here with a simple introduction to SEO, what it is, why you need it, and how to kickstart your own SEO journey
Chapter 2
How Google Works
If you’re not on Google, you’re invisible. We’ll explain how Google crawls the internet to find your website and add it to their index. It’s time for you to stand out online
Chapter 3
Keyword Research
Potential customers use keywords to find products and services on Google. Using the right keywords on your website will help you appear when customers go searching online.
Chapter 4
On-site Optimisation
On-site SEO is everything that happens on your site (hence the name) and includes your content, design, user experience (UX) and information architecture.
Chapter 5
Technical SEO
If Google’s algorithm can’t find you (or doesn’t trust you) your SEO will fail. We’ll explain what technical changes are needed to optimise your site for search engines and increase your rankings.
Chapter 6
Link Building 101
Building links establishes your relevance and trust in the eyes of Google, and that’s the secret sauce to better rankings. We’ll show you how to connect with industry leaders and influencers
Chapter 7
Analysing, Measuring & Improving SEO
If you can’t measure it, you can’t improve it. We’ll show you how to track your SEO results and adjust your strategy on the fly to increase your rankings and traffic.
Bonus Chapter:
SEO Glossary
SEO can feel like a foreign language. Our SEO Glossary provides the stripped back and simple approach you’ve been looking for. Understand SEO on your terms, and in a way that makes sense for your business.
