Keyword Research – Competitive Gap Analysis

Learn from the Best: Unraveling Industry Secrets to Bridge Content Gaps

Our Keyword Gap Analysis reverse engineers your competition to find the best opportunities for growth. The perfect start to your content marketing strategy.

From: $450 +GST

Keyword Gap Features:

  • Find Low-hanging Fruit
  • Discover Content Gaps
  • Keyword Clustering & Map
  • Competition Insight
  • Improve Targeting
  • Improve Authority
  • Get Actionable Data

What is a Keyword Gap Analysis?

Keyword gap analysis is a crucial service we provide at our digital agency to help you gain a competitive edge in your industry. It involves a comprehensive examination of the keywords and phrases used by your top competitors to identify areas where your own website may be lacking or underperforming. 

By uncovering these “gaps” in your content, our team can devise a targeted strategy to enhance your online presence, driving more organic traffic, leads, and sales for your business.

What’s included with this service?

When conducting a keyword gap analysis, our skilled professionals will:

  • Identify your top 5 competitors based on industry, target audience, and search engine rankings.
  • Analyze the keywords and phrases driving the most business to their site, and compare them with your current keyword strategy.
  • Pinpoint the “gaps” – keywords that your competitors are leveraging successfully, but your website may not be fully optimised for.
  • We’ll cluster the keywords we uncover and map them to specific services you offer, providing a blueprint for your internal linking and content marketing efforts.
  • You’ll get a full report you can use to start filling the gaps and improving your expertise, experience, authority and trust with search engines and your audience.

By investing in our keyword gap analysis service, you’ll be positioning your business for long-term success in the digital landscape. 

Armed with the insights gained from this analysis, you’ll be able to create content that resonates with your audience and outperforms your competitors, ultimately boosting your online performance and helping you achieve your business sales goals.

What will a Keyword Gap Audit cost?

As all websites, industries and competition are different, we can’t give a one price fits all service. Some of our keyword gaps reveal 300 keywords, whereas others reveal over 5000.

For that reason, we’ve priced our keyword gaps competitively and in a way that doesn’t disadvantage smaller sites in less competitive niches.

Our keyword gap analysis starts at just $550 + GST and covers the initial research, pulling all data into a report and up to 3 hours of work clustering and filtering the keywords. This is usually enough time to complete the audit and keyword map around 300 keywords. This will give you plenty of opportunities to start taking action on the results of our report, without having to spend too much upfront.

We’ll prioritise the best keywords first, making sure you get the best value for money and the most actionable results upfront.

For many local or national businesses, the initial 3 hours will be enough time to complete the full report. If that’s the case, great, no need to order more. If we can’t finish the report, we’ll provide an estimate to finish the job with the final report, giving you full transparency on what’s required if you do want a complete gap analysis.

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Find Low-hanging Fruit

We understand the importance of quick keyword wins and maximising your return on investment. One strategy we employ to help you achieve this is by identifying low-hanging fruit opportunities.

Low-hanging fruit refers to easy-to-rank keywords that well uncover while performing your keyword gap analysis. These quick keyword wins can have a significant and rapid impact on your website’s performance, organic traffic, and conversion rates in a shorter period of time.

Discover Content Gaps

We believe that a comprehensive content strategy is key to your online success. Content is king and at the center of every digital strategy, and every website on page one of Google. 

Our Keyword gap audit uses sophisticated software to help our content specialists discover gaps in the content on your website. By identifying and filling these content gaps, you can strengthen your online presence, drive more organic traffic, and ultimately rank for more keywords in search engines.

By discovering and addressing content gaps, we can also help you create a comprehensive, targeted content strategy that elevates your online presence and drives tangible results for your business. 

Keyword Clustering & Map

Keyword clustering and mapping is a strategic approach in SEO that involves grouping related keywords together and assigning them to specific pages or pieces of content on your website. 

Five key reasons to cluster and map keywords include:

  • Enhanced Relevance
  • Improved Site Structure
  • Reduced Keyword Cannibalisation
  • Better Content Planning
  • Higher Search Engine Rankings

This technique enables you to create more organized, focused, and targeted content that caters to both search engines and your audience, ultimately improving your online visibility and user experience.

Get Competitor Data

Our keyword research starts by pulling all the search terms for your top 5 rivals and collocating that data into one report. This forms the basis of our report and gives you insight into the most important keywords to target, how many of your competitors are targeting each keyword and how difficult each keyword might be to rank.

The top websites in Google have already put in the research, the time and the investment to find what works. We’ll reverse engineer their efforts saving you time and money, giving you an advantage over your competitors.

Improve Targeting

Google’s sophisticated algorithms require highly relevant, targeted content. It’s no longer beneficial to cover everything on one page. Compartmentalising your website so each page provides highly relevant information around the keywords you target is now a requirement to rank in Google.

By optimising your pages and strategically incorporating relevant keywords, you can enhance your website’s visibility in search engine results pages (SERPs) and generate a higher ROI from your marketing budget. This is the purpose of our Keyword Gap Analysis. If you’re looking to build a plan to move onwards and upwards, get started with our Keyword Gap today.

Improve Authority

Authority can be seen in two ways. Both are equally important and both are improved by the data provided within our keyword gap research report. 

  • The authority of your website’s domain is measured by the quality & quantity of its backlink profile.
  • The topical authority of your site is measured by how completely your website covers the important topics in your industry, and how the pages are structured to present this information to your target audience.

When you create content that is structured, comprehensive, and relevant, it is more likely to be valuable to users and receive backlinks from other websites. As your content receives more backlinks and user engagement, your website’s domain authority increases. 

Likewise, as you create more content covering additional topics in your industry, Google views you’re company as the authority, sending more searchers to your site.

Although our Website Quality Audit isn’t going to drive traffic to your site in and of itself, it will give you the opportunity to start building our your company as the online authority in your space.

Get Actionable Data

Our report is comprehensive. The data you receive comes from the top 5 ranking websites in your industry, targeting your audience. If you complete the full report and cover all the topics, you will have a website that’s more thorough, more complete, and more authoritative than any of your competition.

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