Conversions increased by 315% for Nu-Lite Balustrades over 6 years
Nu-Lite Balustrading is the market leader in supply and installation of glass and stainless steel balustrade products across Australia. We partnered with Nu-Lite in early 2018 to drive more leads through Google Ads and search engine optimisation.
- 315%Increase in Conversions
- 222%Increase in Traffic
- 151Page One Positions
- 71+Top 3 Positions
“Excellent service from knowledgeable professionals.”
Improvements
- 315%
Increase in Conversions
- 222%
Increase in Traffic
- 151
Page One Positions
- 71+
Top 3 Positions
- 60+
Pages SEO Optimised
Project Overview
Digital Estate partnered with Tony from Nu-Lite in early 2018 to help drive more leads through their website using Google Ads and search engine optimisation.
The team effectively employed comprehensive SEO strategies to expand Nu-Lite’s clientele, while simultaneously improving Google Ads campaigns.
This combined effort resulted in a 222% increase in website traffic with a 315% increase in conversions, plus maintaining an average ROAS of over 4x to scale the business and improve revenues monthly.
How we helped Nu-Lite Balustrades
315% conversion rate improvement
Tripled website conversions through strategic optimization, landing page design and user experience improvements.
71+ top 3 search positions achieved
Dominated balustrade industry search results through comprehensive SEO and high-quality content creation.
4x+ return on ad spend maintained
Consistently delivered over 400% ROAS through strategic Google Ads optimization and split testing.
Complete website redesign delivered
Rebuilt website in 2019 with improved SEO foundation, user experience and conversion-focused design.
Cost per conversion decreased significantly
Reduced advertising costs while improving lead quality through continuous campaign optimization and targeting refinement.
6-year strategic partnership maintained
Provided ongoing website maintenance, SEO services, and Google Ads management for sustained growth
Our Process
Website Redesign. Redesigned the website to better showcase Nu-Lite's balustrade expertise and improve user experience.
Search Engine Optimisation & Content Creation. Implemented comprehensive SEO strategies with high-quality content creation to improve search rankings.
Outreach Link Building. Executed strategic outreach and link-building campaigns to build domain authority and industry connections.
Continuous Website Maintenance. Provided ongoing website maintenance and updates to ensure optimal performance and security.
Strategic Google Ads Management. Managed targeted Google Ads campaigns throughout the 6-year partnership to establish Nu-Lite as the dominant online presence in Australia's balustrade industry.
Our Top 4 Solution
The core services that drove results for this client
Google Ads (AdWords)
From$499/month*
- $1,800 Free Credit for New Accounts
- Lead & Ecommerce Campaigns
- Free Click Fraud Protection ($120/m)
- In-Depth Reporting Dashboard
- Fixed price upto $5k/m spend
- Start, Stop & Pause as You Please
- One Time Setup Fee: $479
- Access To Marketing Tools + Training
Improve Conversions (CRO)
From$899/month*
- Turn More Visitors Into Sales
- Get More From Existing Traffic
- Faster Loading Website
- Better User Experience
- Data-Driven Improvements
- Higher Conversion Rates
- Reduce Marketing Costs
- Access To Our Software + Training
Review Management
From$149/month*
- Get More 5-Star Reviews
- Build Customer Trust Fast
- Handle Negative Reviews
- Control What Customers See
- Automated AI Review Responses
- Convert More Prospects
- + $49/m for Unlimited TXT’s
- Access To Marketing Tools + Training
Local SEO (Maps)
From$499/month*
- Get Traffic For Buyer Intent Keywords
- Monthly Google Maps Optimisation
- Sales Driven Content On Schedule
- Local Listing & Backlink Management
- Comprehensive Geogrid Reports
- Keyword & Traffic Monitoring
- Post Reviews To Social Platforms
- Access To Marketing Tools + Training