Optimise for mobile devices

Mobile SEO Service

Welcome to Digital Estate – New Zealand’s premier Mobile SEO specialists, dedicated to elevating your business in the mobile landscape.

Experience enhanced visibility in mobile search results, exceptional user experiences, and increased conversion rates. We’re ready to cover every aspect of your mobile SEO journey.

Mobile SEO


Why Optimise for Mobile Search?

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Let’s Create a Mobile SEO Strategy for Your Business

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Comprehensive Mobile SEO Audit

First, our SEO experts will assess your website’s current mobile search performance, conduct a mobile friendly test, and analyse the mobile user experience to pinpoint areas for improvement. This evaluation covers issues such as mobile site speed, errors and broken links, image metadata, page metadata, site architecture and navigation, keywords, and content—all of which affect your performance in search engines.

After we’ve collected data from your current website and analytics platforms, we’ll proceed with developing a custom mobile SEO strategy for your business.

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Mobile SEO Strategy Development

Following an audit of your website and current mobile search performance, we take the time to get to know your business so we can develop and implement a thorough mobile SEO strategy for your company.

There’s no one-size-fits-all approach to mobile SEO. We take care to ensure your mobile SEO strategy serves your company’s specific needs and priorities. We provide customised recommendations on how to update your website for better mobile search performance and implement a mobile SEO strategy that will send more customers your way.

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Mobile Web Design & Development

Our experienced web developers have detailed knowledge of mobile SEO best practices and will implement site updates that get results. Whether you require a completely new website or a small design refresh, we will ensure your site is user- and search-engine friendly across all devices.

We take care to improve the functionality of your website without sacrificing the design. Our web developers will work with you to ensure your site’s layout and visuals match your brand identity and cater to your specific customer base.

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Mobile Site Speed

How fast or slow your site loads has a major impact on whether users stay on it long enough to properly engage with your business. A site that loads quickly on desktops doesn’t necessarily load quickly on mobile devices. If your site is slow on mobiles, this hurts your search results and makes for a poor user experience.

Ways in which we can dramatically improve your mobile site speed include:

  • Optimising image files
  • Consolidating CSS and Javascript
  • Reducing HTTP requests
  • Removing external scripts
  • Utilising a Content Delivery Network (CDN)
  • Integrating Accelerated Mobile Pages (AMP)
  • Reducing Cumulative Layout Shift (CLS), Time To First Byte (TTFB), and First Contentful Paint (FCP)
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Mobile User Experience

It’s not enough to get users to your website; you must create an experience that keeps them there as well. With your competitor’s website just a thumb-tap away, it’s crucial that your website engages visitors from the start and makes it easy for them to find the information they need.

While mobile page speed is one part of this, several factors determine whether a user will linger on your site long enough to have an impact. Among these factors are the website content and copywriting itself, the use of images and visuals, and the site’s architecture/navigation. With experts across all marketing disciplines, our team has the expertise you need to create an excellent user experience.

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Optimising for Shopping, News, Videos, and More

Our goal is to help ensure your business is as visible as possible across a variety of potential mobile search results pages. To support this goal, we’ll explore the different features of Google search that are relevant to your business. For example, if you run an eCommerce business, we’ll help you set up products to appear in Google Shopping searches; if your organization publishes news or blog content, we’ll help it appear in Google News results.

Our team has extensive knowledge of Google’s different search features and stays up to date on the latest Google product updates. We’re here to help you take advantage of all Google has to offer.

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Mobile Search Monitoring and Analytics

After implementing a mobile SEO strategy for your business, we’re on hand to analyse the data, provide detailed reports, and make ongoing recommendations. As SEO experts, we have a thorough understanding of mobile SEO tools and analytics platforms, and how to translate vast amounts of data into actionable insights.

We are happy to customise our analytics reports to any level of detail you’d prefer—from in-depth spreadsheets on keyword performance to high-level decks with graphs and charts. Our team can also provide training on different mobile SEO analytics tools so that, if needed, you can manage this in-house.

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Capture On-the-Go Customers

Together, let’s transform your website for mobile.

What makes Digital Estate the perfect partner in your mobile SEO strategy?

Capture On-the-Go Customers

Together, let’s transform your website for mobile.

What makes Digital Estate the perfect partner in your mobile SEO strategy?

Improved performance, guaranteed

Our experience and expertise in mobile SEO makes us confident that the strategy we implement for your business will have positive results. Most of our customers will see a difference in their mobile search performance within a month or two of us implementing changes on their site.

We’re also on hand to help you analyse your search performance and website data as it comes in. Our SEO experts can provide detailed reports, including both analysis and recommendations, on a routine basis. Or, if you’re interested in learning more about the tools and methods for interpreting data so that you can manage this in-house, we’re happy to help support this.

Local knowledge, global expertise

As a New Zealand-based mobile SEO agency, our team has the local knowledge needed to implement the custom, localised SEO strategies required by Kiwi businesses and/or businesses hoping to reach Kiwi customers.

Our local knowledge allows us to optimise for the search terms actually used by locals, identify and enhance online map listings, and create content with the local user in mind. We’re able to target content and search performance down to the regional, municipal, community, and even neighbourhood level.

This ‘boots-on-the-ground’ insight is backed by our globalised expertise and understanding of industry-wide trends and internationally-accepted best practices.

Comprehensive planning and strategy

We’re an end-to-end SEO marketing agency with experts across all digital marketing disciplines, from content writing to web development. This allows us to ensure your mobile SEO strategy agrees with and serves your larger digital marketing strategy.

We’re careful not to take too narrow a focus and, in enhancing your mobile SEO strategy, inadvertently weaken another area of your digital marketing strategy. Our ability to see the larger picture and harmonise all channels sets us apart from many other SEO agencies.

Dynamic, ongoing support

The demands of both web users and search engines are continually changing. We’re here to provide ongoing support as Google and other search engines roll out new products and make changes to their algorithms. Our team stays on top of the ever-evolving SEO landscape so that you don’t have to. We’re able to make informed recommendations based on new search requirements and roll out changes quickly to ensure your search performance doesn’t take a hit.

Unlike other agencies, we don’t take a “set it and forget it” approach to digital marketing. We recognise that a website is a live and interactive platform that must adapt to external trends and changing customer needs. We’ll help you stay on top of it all!

Good value and business ethics

At Digital Estate, we pride ourselves on providing excellent value for our clients. We believe that transparency, honesty, and ethical business practices are essential for building long-lasting partnerships with our clients.

We take the time to understand your business goals and work closely with you to develop a customized strategy that drives results. By focusing on delivering measurable results and providing exceptional customer service, we are confident that we can help your business achieve its online marketing objectives.


Mobile Search – FAQ

Mobile SEO refers to the process of refining and enhancing a website to improve its search engine visibility and rankings on mobile devices. Businesses need a separate SEO strategy for mobile because mobile devices have smaller screens, different search behaviours, and different algorithms for search engines. A separate strategy helps improve the user experience on mobile devices, increase visibility in search results, and send more mobile traffic to your website.
With Google now using the mobile version of websites as its primary source of information when ranking pages in search results (known as “mobile-first indexing”), mobile SEO has never been more important. If your looking for more information on mobile search, check out our mobile search guide.

The key difference between mobile SEO and desktop SEO is that the former focuses on the mobile search experience of web users, while the latter focuses on the desktop search experience of web users. Search engines interpret the needs of mobile and desktop users separately and adjust their algorithms accordingly. Although the two SEO disciplines aren’t completely unrelated, both mobile SEO and desktop SEO come with their own set of requirements and considerations.
When properly deployed, desktop SEO and mobile SEO strategies work in harmony, with each one supporting the other.

Mobile web users are different from desktop web users in terms of behaviour and preferences. Mobile users typically have shorter attention spans and less time to browse, making them more likely to convert on simple, streamlined pages.
Mobile users also tend to use their devices while on the go and prioritise local search results. Unlike many desktop users, who are in the early research stages of their decision-making process, mobile users have often already committed to buying a product or service and are simply searching for the right company to provide it.

For most companies who do not have SEO experts in house, the first step when developing a mobile search strategy should be to consult with a mobile SEO agency. Much of what goes into mobile SEO is technical and requires experience and training to implement.
Some of the key mobile SEO tactics that an SEO agency may carry out include optimising content and metadata for mobile-specific keywords, creating a mobile-friendly website design, improving mobile page load speeds, using structured data markups, and implementing local SEO strategies.

Yes! Mobile page speed is one of the most important components of an effective mobile SEO strategy. It is crucial to both the experience of mobile users, who may give up if a page doesn’t load quickly, and to search engine algorithms which place faster sites much higher in search results.
Fortunately, there are several methods that SEO experts can deploy to increase your mobile page speed and improve your rankings quickly.

While some may argue that SEO is outdated or irrelevant, that’s simply not the case. The reality is, search engines remain the primary way people find information online, and SEO is the most effective way to improve your visibility on search engine results pages (SERPs).
While it’s true that SEO has evolved and some tactics that used to work may no longer be effective, SEO remains a critical component of digital marketing. The rise of mobile search has made this more clear than ever.
SEO helps you to establish a strong online presence, improve your credibility, and drive targeted traffic to your website, all while building a sustainable and cost-effective marketing strategy. It’s not going away anytime soon.

No, in most cases you do not need a separate website just for mobile. Instead, we recommend using a responsive website design that automatically adjusts to fit different screen sizes and device types. This allows you to provide a consistent user experience across all devices without having to build and maintain separate websites for each device type.
In some cases, even with responsive web designs, it’s advisable that you adjust the content of your web pages based on the screen size of the user. It’s also possible that, depending on the nature of your business, having a separate mobile app will be helpful for your audience—in these cases, however, it’s still important for your website to be mobile-friendly and responsive.

The biggest mistakes that companies make regarding the mobile search experience are: failing to optimise for local search and maps, using content formats that are not mobile-friendly (e.g. videos that don’t play on mobile devices, pop-ups that disrupt the user experience etc.), having slow-loading pages, and failing to implement a responsive web design that looks nice across all devices.
Another mistake companies make is failing to get professional mobile SEO support from experts who understand industry best practices. It’s not common for companies to deploy outdated SEO tactics that end up causing more harm than good (e.g. keyword stuffing, allowing for duplicate content, adding hidden text and links, etc.)

You’ll know if your mobile SEO strategy is working by monitoring your website traffic, tracking your keyword rankings, and analysing the behaviour of mobile visitors. Using mobile SEO tools like Google Analytics and Google Search Console, you can measure your mobile search performance and make adjustments to your strategy accordingly.
At Digital Estate, we provide detailed reports to keep you informed on how your mobile search performance is progressing over time. By regularly tracking and analysing your mobile SEO performance, you can ensure that your strategy is delivering the desired results.

Having a solid SEO strategy helps increase organic traffic and allows you to rely less on PPC advertising for driving traffic to your website. However, PPC advertising is still very beneficial. With PPC platforms, most notably Google AdWords, you can target specific demographics and test different ad messaging to see what resonates best with your audience. Ultimately, if you have the budget for it, a combination of SEO and PPC works best.

Search engines value websites that are user-friendly, relevant, informative, and authoritative. Even though certain marketing services may seem unrelated to mobile SEO, all aspects of marketing—from branding to blogging—indirectly impact your mobile search performance. All marketing channels and disciplines have a certain amount of overlap.
Some of the digital marketing services that help support mobile SEO include pay-per-click advertising, email marketing, social media marketing, content marketing, influencer marketing, and affiliate marketing. These services can help increase visibility, establish authority, and drive traffic to your mobile-optimised website.

Yes, mobile web traffic is expected to keep growing. Mobile devices have already surpassed desktop computers as the primary means of accessing the internet for people across the globe. This trend is expected to continue. It’s never been more important for businesses to have mobile-friendly websites that are optimised for mobile search performance.

Get a mobile SEO
strategy that works.

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Get a mobile SEO strategy that works.

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