Local SEO NZ

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Be Seen First with Local Search

As a business owner looking for local SEO services, it’s crucial to recognise the importance of local internet marketing, especially with the rise of Google Places (Google Business Listings) and the increasing sophistication of Google’s algorithms. Local visibility is about effective local search marketing for brick-and-mortar or service location-based businesses. Without it, you leave local search traffic and sales to your competitors.

With Google My Business being the primary local directory, your business’s appearance on Google Maps and local search results largely depends on how well you’ve optimised your listing. At Digital Estate, we specialise in local SEO and can help you establish a dominant online presence in front of your local audience through your Google Maps listing, also known as the “Three pack.”

With more people using mobile devices to search for local services, improving your local map pack position has become essential for many NZ businesses. Google uses GPS data from mobile devices and cross-references it with the most optimised businesses in the user’s location to provide the best options to potential customers. By leveraging our local search optimisation, we can help connect your business to these users and help you attract more local customers.

Our Local SEO Process

Local Research

Finding the right keywords to target is the first foundation in the process of ranking locally. By finding buyer intent keywords that show the local maps listing, we can build a plan around those search terms to make sure we are not wasting any time targeting search terms that don’t show location listings.

Local Maps Listing

The next step involves building your Google maps listing, claiming it and verifying your address. All local maps listings require a physical address where Google can send a postcard with a code. Once that code arrives to prove your location, we can get started optimising your business for local search.

Optimisation of GMB and NAP

We will complete a 50 point local seo checklist we developed to help us determine the best course of action moving forward. This local checklist is a comprehensive check of not just your local maps pack listing, but also your website and how its seen for local search. Once we know what’s required, we will begin optimising your site starting with the most important local optimisations. This includes ongoing optimisation, link building and in some cases content creation.

Complete Management

We will continually manage your local marketing campaign to improve your online visibility to local audiences. This includes fixing name, address and phone number (NAP) inaccuracies with citation cleanups, building new directory listings and providing a full report on your position for local search terms.

Why is local marketing for Google Important?

Local search is growing rapidly and as technology gets better and society integrates with technology further, this will only become more important.
localseo local searches

Local Search is Buyer Intent

For starters, people searching for local businesses are most often searching with the intent to take action. These are some of the most valuable keywords and keaving them off the table while marketing your business is leaving potential customers to your competitors who are working with Local SEO companies.

Local Searchers Are In Your Area

In most cases, those searching for local services are in your area. They are your market so putting more emphasis on reaching those who are nearest to you can be the best return on investment. If someone is in the area and looking for a service you offer, you want to be visible online.
Our Local SEO services can help.
localseo search area

Digital Estate Local SEO Services

  • Local directory listings & Citations
  • Competitor local citation acquisition
  • Optimisation of GMB listing including images, test & more
  • We will create your Google My Business profile and Bing places listings if you don’t have one (local address required).
  • We can help you claim your Google maps listing & complete verification.
  • Name, Address & Phone (NAP) management across all directories we create.
  • Online reputation management, well advise on ways to increase your Google reviews.
  • Local search audits & local Competition Analysis.
  • 100% completion of your listing following Google’s recommendations and our proven data.
  • Setup and monitoring of your keyword position including monthly reporting
  • Optimising your website for Local Search
localseo results

Create a Google Business Profile

If you want your business to succeed in local search results, you need to claim your listing on Google business listing (previously Google My Business) and Bing Places for Business. These online directories function like a modern Yellow Pages, allowing your customers to find your business and view your contact information and location on Google Maps. 
At Digital Estate, we can help you claim and optimize your listings to increase visibility and attract more customers.

Frequently Asked Questions

Google understands the intent behind a search term. When someone uses a location qualifier such as a city / suburb or “near me”, Google shows what it believes are the most relevant businesses to help their customers.
Google My Business (GMB) marketing or local search engine optimisation of your local listing helps Google understand the value you offer. The more we optimize your business compared to your competition, the more likely Google is to present your business as the best option. As Local SEO consultants we have the experience, data and drive to push your listing higher in local intent search, as well as lifting your websites position in organic search.
Search engine optimization (SEO) and local SEO are both strategies used to improve a website’s visibility in search engine results pages (SERPs). Still, they differ in terms of their scope and target audience.
SEO is the process of optimizing a website’s content and structure to improve its visibility and rank higher in search results. It is a general approach aiming to increase organic traffic from all search queries, regardless of the user’s location. The strategies used in SEO include keyword research, on-page optimization, link building, and technical optimization.
Local SEO, on the other hand, is a subset of SEO that focuses on optimizing a website’s visibility for local search queries, such as “plumber near me” or “coffee shop in North Shore.” Effective Local SEO strategies have been crafted to target a specific geographic area and attract nearby customers searching for your business. Local SEO strategies include claiming and optimizing Google My Business listings, building local citations, getting listed in relevant local directories, and localizing website content to target specific regions.
In summary, while SEO aims to improve a website’s visibility and traffic for all search queries, local SEO is a more targeted approach that focuses on attracting nearby customers searching for a business in a specific location.

Local SEO is important for several reasons:

  1. Increased visibility: Local SEO strategies can help your business appear at the top of local search results pages more frequently, which increases visibility and attracts more potential customers to your website or physical location.
  2. Targeted traffic: Local SEO is designed to attract nearby customers searching for a business like yours in a specific location. The traffic generated from local SEO listings is more targeted and more likely to result in conversions.
  3. Higher conversion rates: Customers who search for a business on their mobile device are more likely to visit or make a purchase at that business within the same day. In many cases, mobile traffic is “Mobile”, which means they could be headed in your direction as they search. By optimizing your website for local search queries, you can attract customers who are ready to take action and make a purchase.
  4. Improved user experience: Local SEO strategies such as claiming and optimizing Google My Business listings, building local citations, and localizing website content also help improve your customers’ user experience. You can build trust and establish a positive reputation with your audience by providing accurate and up-to-date information about your business.
  5. Competitive advantage: If your competitors are not utilizing local SEO strategies, you have a clear advantage in attracting nearby customers and establishing a strong online presence in your local market.

Overall, local SEO is an important aspect of any online marketing strategy for businesses with a physical location or service area. You can improve visibility, attract targeted traffic, and grow your business by implementing effective local SEO strategies.

The success of local SEO can be measured through a range of metrics, including:

  1. Local search rankings: Tracking your business’s position in local search results is one way to measure the effectiveness of your local SEO strategy. You can use tools like Google Search Console or third-party tools like SEMrush to track your rankings for relevant keywords and local search terms.
  2. Website traffic: Local SEO can drive more targeted traffic to your website, which can be measured through website analytics tools like Google Analytics. You can track the number of visitors, the pages they visit, and how long they stay on your site.
  3. Phone calls and directions: If you have a physical location, you can track the number of phone calls and requests for directions that come through your Google My Business listing. This can help you understand how many people interact with your business based on your local search presence.
  4. Online reviews: Local SEO strategies can also help you build a more substantial online reputation through positive online reviews. Track the number and quality of reviews you receive on platforms like Google, Yelp, or Facebook, and use this feedback to improve your business’s offerings and customer service.
  5. Conversions: Ultimately, the success of local SEO can be measured through the number of conversions, such as purchases, bookings, or appointments. You can track these conversions through website analytics tools, appointment scheduling software, or additional sales in-store.
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