Local SEO NZ
Be Seen First with Local Search
As a business owner looking for local SEO services, it’s crucial to recognise the importance of local internet marketing, especially with the rise of Google Places (Google Business Listings) and the increasing sophistication of Google’s algorithms. Local visibility is about effective local search marketing for brick-and-mortar or service location-based businesses. Without it, you leave local search traffic and sales to your competitors.
With Google My Business being the primary local directory, your business’s appearance on Google Maps and local search results largely depends on how well you’ve optimised your listing. At Digital Estate, we specialise in local SEO and can help you establish a dominant online presence in front of your local audience through your Google Maps listing, also known as the “Three pack.”
With more people using mobile devices to search for local services, improving your local map pack position has become essential for many NZ businesses. Google uses GPS data from mobile devices and cross-references it with the most optimised businesses in the user’s location to provide the best options to potential customers. By leveraging our local search optimisation, we can help connect your business to these users and help you attract more local customers.
Our Local SEO Process
Why is local marketing for Google Important?
Local Search is Buyer Intent
Local Searchers Are In Your Area
Our Local SEO services can help.
Digital Estate Local SEO Services
- Local directory listings & Citations
- Competitor local citation acquisition
- Optimisation of GMB listing including images, test & more
- We will create your Google My Business profile and Bing places listings if you don’t have one (local address required).
- We can help you claim your Google maps listing & complete verification.
- Name, Address & Phone (NAP) management across all directories we create.
- Online reputation management, well advise on ways to increase your Google reviews.
- Local search audits & local Competition Analysis.
- 100% completion of your listing following Google’s recommendations and our proven data.
- Setup and monitoring of your keyword position including monthly reporting
- Optimising your website for Local Search
Wouldn’t hesitate to recommend!
I highly recommend them for your business.
Couldn’t recommend the company highly enough.
More than doubled our bookings.
Excellent communication, super impressed!
instrumental in helping us grow our organic search.
Helped to transform our business
More than we could have expected
Create a Google Business Profile
Frequently Asked Questions
Local SEO is important for several reasons:
- Increased visibility: Local SEO strategies can help your business appear at the top of local search results pages more frequently, which increases visibility and attracts more potential customers to your website or physical location.
- Targeted traffic: Local SEO is designed to attract nearby customers searching for a business like yours in a specific location. The traffic generated from local SEO listings is more targeted and more likely to result in conversions.
- Higher conversion rates: Customers who search for a business on their mobile device are more likely to visit or make a purchase at that business within the same day. In many cases, mobile traffic is “Mobile”, which means they could be headed in your direction as they search. By optimizing your website for local search queries, you can attract customers who are ready to take action and make a purchase.
- Improved user experience: Local SEO strategies such as claiming and optimizing Google My Business listings, building local citations, and localizing website content also help improve your customers’ user experience. You can build trust and establish a positive reputation with your audience by providing accurate and up-to-date information about your business.
- Competitive advantage: If your competitors are not utilizing local SEO strategies, you have a clear advantage in attracting nearby customers and establishing a strong online presence in your local market.
Overall, local SEO is an important aspect of any online marketing strategy for businesses with a physical location or service area. You can improve visibility, attract targeted traffic, and grow your business by implementing effective local SEO strategies.
The success of local SEO can be measured through a range of metrics, including:
- Local search rankings: Tracking your business’s position in local search results is one way to measure the effectiveness of your local SEO strategy. You can use tools like Google Search Console or third-party tools like SEMrush to track your rankings for relevant keywords and local search terms.
- Website traffic: Local SEO can drive more targeted traffic to your website, which can be measured through website analytics tools like Google Analytics. You can track the number of visitors, the pages they visit, and how long they stay on your site.
- Phone calls and directions: If you have a physical location, you can track the number of phone calls and requests for directions that come through your Google My Business listing. This can help you understand how many people interact with your business based on your local search presence.
- Online reviews: Local SEO strategies can also help you build a more substantial online reputation through positive online reviews. Track the number and quality of reviews you receive on platforms like Google, Yelp, or Facebook, and use this feedback to improve your business’s offerings and customer service.
- Conversions: Ultimately, the success of local SEO can be measured through the number of conversions, such as purchases, bookings, or appointments. You can track these conversions through website analytics tools, appointment scheduling software, or additional sales in-store.