2xx Status Codes: Hooray! A status of code that says a request for your website was received, understood and accepted.
4xx Status Codes: Boo! A status of code that says a request for your website has resulted in an error and your site did not appear.
5xx Status Codes: Not great! A status of code that says a server is unable to accept the request for your website.
Advanced Search Operators: Special commands to narrow your search on Google. For example ‘site:example.com’ will only show results from that specific website.
Algorithm: The formula Google uses to store websites and determine their rankings when customers go searching.
Backlinks: Links created when other websites link to your content or web pages. Super valuable for your SEO.
Bots: Google’s crawlers (or spiders) that spend all day and night looking for new content, and updated content.
Chaching: The saved version of your website.
Citations: Mentions of your website in local directories, like Yelp or Yellow Pages. Also known as ‘business listings’ and include your NAP.
Cloaking: The black-hat SEO tactic of showing one type of content to Google and another to humans.
Crawl Budget: The average number of pages Google’s bots will crawl on your site.
Crawler Directives: Your instructions to Google’s bots about how you want your content crawled and indexed (or not crawled and not indexed).
Distance: Refers to the local pack. The physical distance from a searcher to your business.
Engagement: How people interact with your site, from clicking to page scrolling and more.
Google Quality Guidelines: Google’s official bible on the SEO tactics that are forbidden because they’re designed to manipulate rankings.
Google Search Console: Google’s free program where you can track how your site is indexed and optimised.
HTML: An acronym for ‘Hypertext Markup Language’. The standard language for creating web pages.
Index: Google’s library of crawled websites. If you’re not in the index, you can’t rank on Google.
Internal Links: Links from one page of your website to another.
Login Forms: Access points customers have to fill in to reach content.
Manual Penalty: Google’s punishment for websites who have violated quality guidelines (i.e. not a good outcome).
Meta Robots Tag: Code on your website that tells Google’s bots how to crawl and index your content.
NoIndex Tag: A meta tag telling Google’s bots you don’t want a page to be indexed.
PageRank: A crucial part of Google’s algorithm. This system estimates the importance of your web pages by measuring the quality and quantity of links pointing to it.
Prominence: Refers to the local pack. How well your business is known and trusted in the real world, based on reviews and ratings.
RankBrain: Google’s AI-driven algorithm that adjusts rankings based on the way people have been engaging with each site.
Relevance: Refers to the local pack. How well your business matches what someone is looking for.
Robots.txt: Files telling Google’s bots which parts of your site to crawl (and which to ignore).
Sitemap: A list of your website’s URLs that Google’s bots can use to find and index your site.
Spammy Tactics: The low-quality and manipulative approaches to SEO. Think thin-content, or anything black-hat.
URL Folders: Sections of your site that occur after your top level domain, for example in example.com/glossary, the URL folder is ‘/glossary’.
X-Robots-Tag: Just like meta robots tags, the x-robots-tag tells Google’s bots how to crawl and index your website.