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Google AdWords Management

Looking to generate more leads through profitable
PPC campaigns?

Learn how our AdWords Consultants can help you generate
more business online

Conversion Focused Adwords Service

Anyone can set up an ad words account and start spending money in the hopes of

generating more business online. Not many can generate a profitable PPC campaign

that converts those clicks into conversions.

The "6 Phases" to our google ads process

Research

The first step involves our Google Ads team consulting with you about your business / services so we can build a campaign plan around your offer and your audience. Once we have this information we use cutting edge applications leveraging sophisticated algorithms and detailed research techniques to conceptualise the best offers that will convert for your customer base. This initial research is the backbone for the first ad campaigns.

Conversion Tracking

If you don’t measure results, you’re not going to know what works, it’s that simple. We first check, then setup any goals and conversions we can within Google Analytics and import them into your Google Adwords account. The common conversions we work with are call tracking & analytics, form submissions, phone number clicks, digital downloads and a range of eCommerce conversions like add to cart, abandon cart, sales and more. By tracking everything we can better optimise your conversions and profitability by assigning each conversion a predetermined value.

Campaign Setup

The next step in the is Campaign setup. We will use the optimal settings and structure based on our previous research. If you’re running an eCommerce business looking for more sales, your account setup will be optimised for Google Shopping Ads (PLA’s). A local business running ads wouldn’t benefit from this advertising technique so our PPC experts will focus more on search ads and retargeting on the Google Display Network (GDN).

Maintainance

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Split Testing

Although experience and intuition are great assets in any paid marketing campaign, real recordable data is what really matters. We will create new ads and test them against each other using the data as our guide to increase profit for your business and decrease wasted ad spend. We can also use heat map technology like hotjar to help us understand how people are interacting with your landing pages, what’s distracting them and where to place your offers. Although this isn’t necessary for every campaign, it’s highly recommended to aid in our split testing services.

Reporting

With Google analytics, goals and conversions setup you will be able to see exactly how your campaign is tracking along every step of the way. To make the data more digestible we have custom Google Ads reporting software that highlights the important information in a way you can understand.

Frequently Asked Question

In a Pay-per-click campaign, we set a bid for each keyword and you compete against your competitors for higher placement of your ads in Google and Google’s search partner network. It cost’s nothing to have your ad displayed, but once someone clicks on that ad and visits your website, you pay the current Cost Per Click (CPC) from your Adwords budget.

There are a few reasons you might want to consider running a PPC campaign. First is reach, with your ad showing at the top of Google for the keywords you want to target, your able to pay your way into the right audience quicker than most other advertising techniques. You can also target just those keywords that matter the most, increasing your relevancy and with it your return on investment.

Anyone looking to increase leads and exposure, who has the budget available can benefit from running Google Ads. If your service provider running ppc campaigns can keep your pipeline full, if you are an eCommerce business you can increase sales. Almost anyone can benefit from the right ads campaign, get in touch and we will let you know if we can bring a return on your investment through Adwords.

There isn’t a magic number when it comes to investing in marketing through paid ads. To come up with a start figure we first need to check out your offer, landing pages, competition and the current bids for Google auctions on the keywords your looking to target. Get in touch for a free no obligation consultation with our Google ads experts for more information.

We charge an initial setup fee which includes all the research, ad copy, graphics if required and the time involved in setting up a campaign for you. After the setup, we charge a percentage of Ad Spend with a minimum retainer. All adwords packages are priced competitively and allow us to use sophisticated technology to save you money by negating click fraud and minimising the hours we need to invest into each campaign. All contracts are month to month, we don’t belive in lock-in contracts.

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