The Digital Estate Blog

Get tips and advice on delivering exceptional customer service, engaging and delighting your customers, and building a customer-centric company.

Most Recent Posts

Split testing, also known as A/B testing, is a data-driven method for optimizing digital experiences. By comparing two variations of a single element (e.g., webpage, email, or ad), you can determine which version performs better. This powerful technique enables businesses to make informed decisions, boost conversion rates, and increase customer satisfaction, leading to long-term success in today's competitive digital landscape. Discover the essentials of split testing in our comprehensive guide.
Crawlability is a crucial factor in search engine optimization (SEO). But what exactly does it mean? Our latest blog post explains what crawlability is, why it matters, and how to optimise your website for better crawlability. With expert insights and practical tips, you'll have everything you need to improve your website's search engine rankings. Don't miss out on this essential read for website owners and SEO professionals.
Google Search Console is an essential tool for any website owner or SEO professional. Our latest blog post offers the ultimate guide to using Google Search Console for SEO success. Learn how to set up your account, understand key metrics and reports, and use the tool to optimise your website's search engine rankings. Don't miss out on this must-read guide to Google Search Console.
Looking to boost your website's search engine rankings? Our latest blog post offers 18 quick and easy SEO wins that can help you skyrocket your website's visibility. From optimizing your content to improving your website's speed, we've got you covered. Don't miss out on this essential guide to improving your website's search engine rankings.
Ready to take your website analytics to the next level? Our latest blog post explores the power of Google Analytics 4 and how it can help you make data-driven decisions for your website. From setting up your account to understanding key metrics and reports, we've got you covered. Don't miss out on this essential guide to the latest version of Google Analytics.
Unlock the secrets to digital ad success with display advertising explained! Delve into the basics, learn how to craft an effective display ad campaign, and measure success accurately. Uncover common pitfalls and their solutions to optimize your display advertising efforts. Transform your marketing strategy and achieve impressive results by mastering the ins and outs of display advertising.
SEO benchmarking can help digital marketers identify areas for improvement and set achievable goals for their SEO strategies. Discover the essential aspects of SEO benchmarking every digital marketer should know.
Discover the power of remarketing to re-engage customers and drive sales in this informative blog post. Learn the definition, background, and inner workings of remarketing, explore its different types, and understand why it's essential for reaching customers. Gain insights on setting up and optimising remarketing campaigns, and unlock the potential of this powerful marketing technique to boost sales and customer retention.
Want to take your content marketing strategy to the next level in 2023? Our comprehensive guide has got you covered. From audience personas and setting goals to creating and distributing content, we'll walk you through every step of the process. With expert insights and actionable tips, you'll have everything you need to develop a winning content marketing strategy that drives results. Don't miss out on this must-read guide for content marketers.
Dominate the Google Ads landscape in 2023 with our tips and insights on mastering Quality Score. Understand the significance of Quality Score and its impact on your campaigns, explore proven strategies for improvement, and learn to monitor and analyse crucial metrics. Delve into advanced techniques, and enhance your Google Ads performance, driving better results, lower costs, and increased return on investment.
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