The 9 Best SEO Reporting Tools | Software Comparison [2023]

SEO reporting is an essential component of digital marketing, enabling businesses to accurately assess the success rate of their SEO strategies.

SEO reporting tools help companies access timely analytics and make informed decisions that will help strengthen their online presence in 2023. 

Looking for the best SEO reporting tool for you? Read on as we look at the top 9 SEO reporting tools for 2023 and compare their features, ease of use, pricing, and support.

Finding The Best SEO Reporting Tools

Before we discuss the 9 best SEO reporting software for 2023, here’s a brief overview of how we picked the top 9 SEO reporting software packages for 2023. We examined Features, Usability, Pricing, and Support:

Features: Particularly Keywords, backlinks, and website analytics

Usability: We tested each tool’s usability and data import/export.

Price: We analysed each tool’s cost and value across business usage.

Support: We looked at each tool’s help and support options.

Top 9 SEO Reporting Tools

Google Analytics

This is a great tool for new users starting out. With free options available, you can get a taste of SEO reporting software before committing to a paid option or experiment with different features you may not be familiar with. With analytics (and google search console), businesses can measure their advertising ROI, track your SEO across Flash/video, analyse basic reports and set goals.

Features

• Real-time reporting: Get real-time insights into your website’s performance with detailed reports through google analytics on various SEO metrics like page views, bounce rates, etc.
• Audience segmentation: Create tailored audience lists based on user behaviour for targeted marketing campaigns.
• Customisable dashboards: Create custom dashboards to monitor the performance of your website or app or combine to make visual reports through Google Data Studio.
• Advanced analysis tools: Use advanced analysis tools such as cohort analysis and funnel visualisation to gain deeper insights into user behaviour and SEO performance.

Usability

Google Analytics is easy to use and set up. To begin using, simply create an account and insert the tracking code into your website or application. You can then start watching the performance of your web page in real-time without delay. If you want to maximise its potential, take advantage of some free classes from Google Analytics Academy that will teach you how to use the tool effectively.

Pricing

Google Analytics is free for basic usage, but there is a premium version for organisations looking for greater analytics capabilities – Google Analytics 360 or GA360. GA360 has more abilities when it comes to metrics and greater customisation options without the limitations of the free version. GA360 pricing starts at $150,000 per year or $12,500 per month depending on the size of needs. 

Support

Google Analytics offers excellent customer support via email or phone, depending on your subscription plan. You can also find answers to common questions in their help center or join their community forum, where you can get help from other users with Google Analytics experience.

Pros & Cons of Using Google Analytics

Pros:

• Easy setup process
• Free version
• Comprehensive real-time tracking capabilities
• Detailed reporting features

Cons:

• Lack of direct customer service support if a Free account is used
• Advanced features only included in high-priced plans

SEMrush

SEMrush is an American public company offering a SaaS platform and one of the top SEO reporting tools available. It is used by 10 million marketing professionals and 30% of Fortune 500 companies. It provides features such as keyword research, online reputation management, technical SEO audits, tracking keyword rankings, and more.

Features

Semrush has excellent features for keywords and phrases, including keyword research and tracking keyword rankings. It also has decent options for competitor analysis and backlink monitoring. We found it effective for content optimisation as well, with good data analysis capabilities for organic traffic. 

Usability

Semrush is particularly user-friendly and includes simple tutorials for new users to help navigate the platform. Plus, it has a mobile app that simplifies accessing all its features from anywhere.

Pricing

Semrush offers several pricing plans depending on your needs. The Pro plan starts at $120 per month, while the Guru plan starts at $230 per month. Business plans are also available for larger organisations starting at $450 per month.

Support

Semrush provides excellent customer support with 24/7 live chat and email support and detailed tutorials and FAQs on their website. They also have an active community forum where users can get help from other users or post questions about the platform.

Pros & Cons of SEMrush

Pros:

• Easy-to-use interface
• Comprehensive set of features
• Mobile app available
• Excellent customer support

Cons:

• Pricey for smaller businesses
• Limited customisation options for reports

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Ahrefs

One of the most popular SEO reporting tools, Ahrefs is an all-in-one SEO toolset for digital marketers and website owners. It provides a suite of tools to help users with link building, keyword research, competitor analysis, rank tracking and site audits. 

Features

Ahrefs has many features that make it a powerful tool for SEO professionals. Some notable features include:

• On-page SEO report
• Broken link checker
• Link highlighter
• Redirect tracer
• Keyword explorer
• Content explorer
• Rank tracker
• Site audit tool
• Competitor analysis

Usability

Ahrefs is easy to use and navigate, making it ideal for both experienced and novice SEO professionals. The user interface is intuitive, and the tools are straightforward to use. Additionally, Ahrefs provides detailed tutorials on how to use its various features.

Pricing

Ahrefs offers four pricing plans: Lite ($99/month), Standard ($199/month), Advanced ($399/month) and Enterprise ($999/month). All plans have different data access and the higher tiers offer more advanced features, such as backlink analysis and keyword tracking.

Support

Ahrefs provides excellent customer support via email or live chat. The company also has an extensive knowledge base with helpful articles on topics such as keyword rank research, link building and content optimisation. Additionally, Ahrefs offers free educational materials for marketing professionals on its website.

Pros & Cons

Pros:

• Easy-to-use user interface
• Comprehensive suite of tools for SEO professionals
• Detailed tutorials on how to use the various features

Cons:

• Expensive pricing plans compared to other similar services
• Limited customer support options (no phone support)

Moz Pro

Moz Pro is a suite of SEO tools designed to help businesses improve their rankings, increase traffic, and gain visibility in search results. With Moz Pro, you can crawl and audit your website(s), explore on-page optimisation opportunities, discover link-building goals, and more.

Features:

Moz Pro offers a range of features to help you optimise your SEO efforts. These include keyword research, rank tracking, link analysis, white label reporting, content optimisation, and more. Additionally, Moz Pro provides insights into competitor performance so you can better understand how your competitors are doing in the search engine rankings.

Usability:

Moz Pro is easy to use and navigate. The user interface is intuitive and straightforward, making it easy to find the information needed quickly. 

Pricing:

Moz Pro offers a free 30-day trial, so you can test out the features before committing to a plan. After that period has ended, there are four plans available – Standard ($99/month), Medium ($179/month), Large ($299/month) and Premium ($599/month). Each plan comes with different features depending on your needs.

Support:

Moz Pro provides support through its online community forum, good for complex SEO issues. For paid customers, there is email support. They also offer tutorials and resources for users less experienced with SEO software.

Pros & Cons

Pros:

• Easy-to-use user interface

• Comprehensive set of features

• Free 30-day trial

• Tutorials and resources available

Cons:

• Pricing can be expensive for some businesses

Majestic SEO

Majestic SEO is a powerful link analysis tool that helps users to develop backlink strategies, build strong SEO campaigns, and improve page rank and domain authority. It offers many features, including link intelligence data, backlink checker tools, trust flow and citation flow metrics, and integrations with other popular SEO tools.

Features

Majestic SEO provides users with various features to help them analyse their backlinks and optimise their search engine rankings. The most notable feature is its Link Intelligence data, which includes Trust Flow (TF) and Citation Flow (CF) metrics. This allows users to identify the quality of websites linking to their site. Other features include:

• A backlink checker tool for analysing inbound links.
• Extensive SEO insight.
• Integrations with popular SEO tools like Moz Pro and BrightEdge.
• An Excel connector for collecting data from Majestic straight into Excel within seconds.

Usability

Majestic SEO is easy to use for both beginners and experienced users alike. The interface is intuitively designed with clear navigation menus that make it easy to find what you need quickly. Additionally, the Excel connector makes it simple to collect data from Majestic directly into Excel within seconds.

Pricing

Majestic offers three different plans:  Lite Plan ($50/month), Pro Plan ($100/month) and Full API Plan ($400/month),. The Lite Plan includes basic features such as link analysis reports, while the Pro Plan includes more advanced features such as bulk backlink checks and access to historical index data. The Full API Plan includes all the features of the Lite Plan and Pro Plan plus additional advanced features such as API access and unlimited crawling limits.

Support

Majestic provides excellent customer support through its online knowledge base, which contains helpful articles on topics such as getting started with Majestic SEO, using its various tools, troubleshooting common issues, etc. Customers can also contact customer service via email or live chat for any additional questions or concerns about using Majestic’s services.

Pros & Cons

Pros:

• Intuitive user interface
• Comprehensive Link Intelligence data
• Integrations with popular SEO tools
• Excellent customer support

Cons:

• Limited free plan options

Raven Tools

Raven Tools is an all-in-one SEO reporting tool and marketing software. With all the tools in one place it offers website audits, backlink tools, rank tracking, marketing reports, competitor research, and link building. Raven Tools also provides SEO reporting tools for agencies and is in our opinion, one of the best SEO reporting tools on the market.

Features

Raven Tools has plenty of SEO optimisation features. The ones we liked the most were:

• Site Auditor – This feature allows users to audit their websites for technical errors and may indicate any potential issues affecting web search rankings.
• Marketing Reports – We found this particularly useful for generating detailed reports on website performance, including traffic sources and keywords.
• Link Building – Raven Tools link building is great for building quality links from other websites.
• Extensive tools and reports ability – White-label reporting, great for marketing agencies. 

Usability

We found the user interface intuitive, making it easy to access the information they needed quickly. The platform is designed to be simple to use so that even those with minimal technical knowledge can easily understand how to use the various features. Additionally, Raven Tools offers detailed tutorials and support documents that provide step-by-step instructions on how to use the platform.

Pricing

Raven Tools offers a variety of pricing plans depending on the size of your business. For small businesses, there is a basic plan which starts at ($39/month) and includes all the essential features, such as website audits and backlink tools. For larger businesses or agencies, there are several different plans ranging from ($79/month) up to ($399/month) and offer additional features depending on the plan.

Support

Raven Tools provides excellent customer support with 24/7 live chat support available in multiple languages. They offer detailed tutorials and support documents that provide step-by-step instructions on how to use the platform. They also have an active community forum where users can ask questions or share tips with other users.

Pros & Cons

Pros:

• Comprehensive suite of SEO tools
• Intuitive user interface
• Detailed tutorials & support documents
• 24/7 live chat support in multiple languages
• Affordable pricing plans for small businesses & agencies

Cons:

• Limited customisation options for report template & dashboards
• No free trial available

Looking for more SEO Tools? We can offer professional advice on the right tool for you.

SE Ranking

SE Ranking is an all-in-one SEO comprehensive SEO reporting tool that provides users with a wide range of website audit and keyword research features.

Features

SE Ranking offers a variety of tools to choose from helping users optimise their websites and digital marketing campaigns. The ones we liked included website audit, keyword research, backlink monitoring and rank-tracking tools. The platform also offers advanced reporting capabilities and automated tasks, such as email alerts when rankings or backlinks change.

Usability

The platform provides detailed tutorials on how to use each feature as well as helpful tips on optimising your website for better search engine rankings. The software also includes an extensive library of resources, such as videos and articles, to help users learn more about SEO best practices.

Pricing

SE Ranking offers several pricing plans ranging from ($39.20/month) to ($191.20/month) depending on the user’s needs. The Essential plan includes basic features such as keyword research and rank tracking, with the paid plans offering additional features such as White label SEO and API. 

Support

SE Ranking provides 24/7 customer support via email or live chat so users can get help whenever needed. The platform also has an extensive library of resources, including videos and articles to help users learn more about SEO best practices.

Pros & Cons

Pros:

• Comprehensive set of features for SEO optimisation

• User-friendly interface

• Affordable pricing plans

• 24/7 customer support

Cons:

• Limited customisation options

Serpstat

Serpstat SEO tools help businesses and marketers analyse competitors and optimise their search engine rankings. Notably, it also has an advanced analytical tool to track all of a websites pages.

Features

Serpstat has many useful features, especially for competitor analysis. The features we like include the following:

• Link Analysis – Analyse backlinks to gain insights into your competitor’s link-building strategies.
• Rank Tracking – Track keyword rankings in Google and other search engines to identify opportunities for improvement.
• Keyword Research – Discover new keywords with powerful keyword research tools.
• Competitor Analysis – Monitor competitors’ performance in organic search results to understand their strategies and tactics.
• Site Audit – Identify technical issues hindering your website’s performance in search results.
• Tree View – Get an overview of your website’s structure with the tree view feature.
• Connector for Excel – Access Serpstat data directly from Excel for easy analysis and reporting.

Usability

Serpstat is designed to be user-friendly and intuitive, making it easy for users to get up to speed with its features and capabilities quickly. Its dashboard provides a clear overview of all the data points related to your website’s performance. It allows you to easily identify areas for improvement or trends that need further exploration. The platform also offers detailed tutorials on how to use each feature.

Pricing

Serpstat offers a range of plans depending on your needs. Different features are offered across different plans with more users and greater data capacity with different plans starting from ($55/month) up to ($399/month).

Support

Serpstat offers comprehensive customer support via email or live chat during business hours. They also provide detailed tutorials on using each feature and helpful FAQs if you have any questions or need assistance with anything related to Serpstat.

Pros & Cons

Pros:

• Comprehensive suite of SEO tools for optimising websites & tracking competitors
• Intuitive user interface & dashboard make it easy for users to quickly get up & running
• Detailed tutorials & helpful customer support available

Cons:

• Limited free plan with basic features only
• Paid plans are quite expensive compared to other similar platforms

WebCEO

WebCEO encompasses 23 different effective online SEO and digital marketing tools. It has a powerful cloud-based platform designed to meet the SEO data needs of small businesses and large SEO agencies.

Features

WebCEO offers modules for search engine optimisation, social media management, keyword research, rank tracking, domain analysis, SEO audits and more. It also provides features such as competitor analysis, website audit reports, link-building opportunities and content optimisation. Moreover, it offers automated reporting and white-label branding options.

Usability

WebCEO is easy to use and navigate through its dashboard. It also includes step-by-step instructions on how to use each tool in the platform. The intuitive and user-friendly interface makes it suitable for users of all experience levels.

Pricing

WebCEO offers four different pricing plans starting from ($37/month) up to ($299/month). Different plans include different projects allowances and number of users. They also differ in terms of the number of keywords tracked.

Support

WebCEO provides customer support via email or live chat during business hours. They also offer a comprehensive knowledge base with tutorials on how to use the various features of the platform as well as a FAQs section.

Pros & Cons

Pros:

• Intuitive interface
• Comprehensive set of features
• Affordable pricing plans
• Excellent customer support

Cons:

• Limited customisation options

Choosing the Best SEO Reporting Tool

Now that we have looked at each tool’s features, pros, and cons, let’s compare them based on their features, ease of use, pricing, and support.

Features

When it comes to capabilities, all of the tools on this list offer a wide range of SEO features to help businesses optimise their SEO strategies. Some tools are more suited to different tasks, though. Specifically, here are our thoughts:

• Google Analytics is excellent for traffic analysis and user behaviour tracking.
• SEMrush is known for its comprehensive features and works well for competitor and backlink analysis.
• Ahrefs is another good option for its backlink analysis features.
• Moz Pro is ideal for optimising local search.

Ease of Use

When choosing which SEO reporting software is right for you, consider how easy it is to use. If you’re new to SEO software, the decision may be different to someone more experienced, so usability is a key consideration. Some tools are easier to use than others:

• Google Analytics has a straightforward user interface and is easy to navigate.
• Raven Tools has a user-friendly dashboard that provides an overview of website performance.
• SE Ranking has a simple yet powerful interface for tracking keywords and website analytics.

Pricing

Pricing is another critical factor when choosing an SEO reporting software tool, especially for small businesses. Some tools offer free plans, while others require a subscription. For example:

• Google Analytics is free to use.
• WebCEO offers affordable pricing plans starting at ($37/month).
• SE Ranking includes white-label and API features for less than ($200/month)
• Some like Moz Pro offer a free trial before purchasing.

Support

Customer support is crucial when it comes to using SEO reporting software tools. Some tools offer excellent support through documentation, training, and customer service. For example:

• SEMrush provides excellent customer support through live chat, email, and phone.
• Ahrefs offers a comprehensive knowledge base and training resources.
• Moz Pro provides support through email and community forums.

Not sure which is right for you? Contact us today for professional, tailored advice on your digital marketing needs.

Final Thoughts

In this digital era, SEO reporting programs are essential for firms striving to boost their online visibility. With the right SEO reporting tool, businesses can easily analyse data, access meaningful insights and make informed choices that will streamline their SEO plan. By leveraging such applications, companies can stay ahead of the competition and maximise their search engine optimisation efforts. Hopefully, you now have a better idea of what to look for in SEO reporting tools.

You need to find the right SEO reporting tool that helps you reach your SEO goals. That’s why we’ve compiled a list of 9 top-notch SEO reporting software tools for 2023 that offer various features from Google Analytics to WebCEO. When selecting one, evaluate its feature set, usability, cost-effectiveness and level of customer service to make the right decision for you.

Choosing the right tool for your business can give you a competitive edge in the online market and help you reach your SEO goals. Whether you run a small business or work in marketing, these tools can help you improve your website and get more people to visit it.

For more great resources like this, take a look at the Digital Estate blog.